Conversational Copy
Prepare commercial copy and a direct-to-camera read
Prepare commercial audition copy, find a clear listener, handle direct-to-camera eyelines, and create distinct takes without changing the required message.
Copy + Camera
Commercial Auditions
Commercial auditions may ask for a spoken message, a small visual story, or both. Prepare the brief's actual task so the action stays readable without turning every moment into a sales pitch.
What this category helps you do
Start with the commercial read when copy or a direct address is supplied. Use the nonverbal guide when the audition depends on reaction, product handling, or a scenario with no spoken lines. Check wardrobe, framing, slate, and delivery instructions separately from performance choices.
Reaction + Product
Prepare a nonverbal commercial audition without overplaying
Prepare a nonverbal commercial audition with clear actions, readable reaction beats, safe product handling, consistent eyelines, and useful alternate takes.
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